So why is SEO important to journalism? Because the more we get our newspaper and magazine fix online, the more publications need to make sure their offering is going to rank higher than the competition (and competition is going to be from other publications but also from blogs and a load of wannabes).
"Vivienne Egan is a journalist"
"Vivienne Egan has written in a journalistic capacity".
So, you should be succinct but also precise, which is just good writing anyway. More and more people are using hamstrung grammatical constructions in an effort to sound smarter than they are, and I have no time for those who would bamboozle their readers or listeners. There is also a link to the Plain English project, which I reckon will be another of my "things" in the near future. (It occurs to me now that "things" is not a great keyword, so I should probably come up with something else other than "'thing of the day" to optimise this website).
The article also had some useful tips about layout: bite-size chunks of text is preferable, because we are bad at reading for too long when online. Breaking up your pages with sub-headings and lists also apparently optimises the way a search engine will "read" your content. Cool!
Now, if you'll excuse me, I'm off to revise my site's keyword count.