Then there's the old stereotype of the spin doctor, the lying, conniving and manipulative types:
Being now on the contact list for Edinburgh festival media, I've been in contact with PRs again. I was pretty appalled to get this email (names are edited out) from a PR I don't know at all:
Just wondering about reviews...
I have lots of ace people that have quite a buzz round them [insert badly punctuated list of comedians and performers without bothering to capitalise their names]
then you have -- ---’s two shows that are excellent.
Look forward to hearing from you
I'm working on press for a few really great shows for the Edinburgh Fringe. They are [insert well punctuated and correctly capitalised list of comedians and performers, plus some actual info about the kind of shows they're doing].
If you would like any more information, or to book press tickets, please do get in touch.
Look forward to hearing from you,
Going to PR from journalism is regarded as crossing over to the dark side, but he reality is that PR and journalism are two sides of the same coin: one can't really exist without the other, so it's in all of our best interests to do a good job - right? I for one would not mind being paid to engage interest about theatre or comedy, and try to get exposure for things I'm really into. Any book publishers, theatre companies or TV personalities looking for a literate, accurate, versatile employee?